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The Day My Client Said “Can You Make It Pop?” and Accidentally Tripled Their SEO Traffic
A story about color palettes, brand psychology, and how one harmless request turned into a full conversion uplift. Spoiler: “make it pop” secretly means “give me hierarchy, contrast, and calls to action that convert.” And once we layered design + SEO keywords + internal linking? Boom — traffic AND lead calls doubled. Somewhere, a minimalist designer shed a single tear.
web design tips • conversion copy • small business SEO • homepage optimization • Coeur D'Alene web designer
Read More...Why DIY Websites Fail (And Why I Secretly Love Fixing Them)
There’s nothing wrong with building your website on your own — until the business starts growing and suddenly you’re duct-taping plugins, broken forms, and random pages like a digital Jenga tower. I talk about the most common mistakes I see, why they happen, and how fixing them unlocks ranking, leads, and actual peace of mind. Also, one time a 404 page took down an entire sales funnel. We don’t talk about that day.
SEO website audit • site performance • DIY site mistakes • Webflow • Squarespace • WordPress • business website upgrades
Read More...Why SEO Isn’t “Gaming the System” — It’s Speaking the Language Your Clients Already Use
People think SEO is tricking Google. It’s not. It’s listening to how real people talk when they need help — and building pages that answer those questions simply. This entry breaks down the moment a client realized that “keyword research” is just “empathy at scale.” When customers feel heard, they click, they call, and they buy.
keyword research • customer language • search intent • local SEO • service business marketing
Read More...You Don’t Need a Bigger Audience — You Need a Faster Yes
Everyone wants more followers, more traffic, more eyeballs. But most businesses don’t need more people — they need their existing visitors to convert faster. A redesign that removes friction is worth more than doubling traffic. In this entry I go through the 3 website tweaks that shorten decision time and speed up the “yes.”
conversion rate optimization • website psychology • buyer hesitation • lead flow • online trust signals
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