Our favorite part of this work? Watching clients win.
Case Studies That Prove SEO Works
From small startups to established service businesses, these are the stories behind the rankings.
Every site we build is rooted in a local-first SEO framework developed right here in Coeur d’Alene, Idaho. Our projects don’t just look beautiful—they perform. These case studies show how our tailored strategy boosted rankings, visibility, and real lead generation for service businesses.
Real clients. Real outcomes.
Featured SEO Case Studies
Two examples of how our local-first SEO framework translates into rankings, visibility, and leads.
Case Study #1
Home Repair & Remodeling Company
Industry:
Home Repair & Remodeling
Project Type:
New Website + Local SEO
Timeline:
6+ months
Background
The client launched a brand-new website with no existing search visibility, rankings, or organic lead flow. At project start, the site was effectively starting from zero—no authority, no keyword traction, and no established conversion pipeline.
Strategy
We built the SEO foundation from the ground up, focusing on:
Intent-driven service page architecture
Local keyword targeting aligned to repair and remodeling demand
Clear conversion pathways designed to capture inbound leads
Consistent on-page optimization to support long-term scalability
Results
Rather than chasing short-term traffic spikes, the strategy prioritized sustainable rankings and measurable lead generation.
Within the first 3.5 months
Achieved first-page rankings for 10 targeted keywords
Secured position #1 rankings for multiple high-intent search terms
By month 6
Expanded to 40+ page-one keyword rankings
Generated 40+ qualified form submissions (leads) per month
Organic lead volume became strong enough to fully discontinue Google Ads, eliminating paid ad spend
Outcome
The site transitioned from zero visibility to a self-sustaining organic lead engine within six months. SEO became the client’s primary acquisition channel, delivering consistent inbound leads without reliance on paid advertising.
Case Study #2
Disaster Restoration Company
Industry:
Fire & Water Damage Restoration
Challenge:
Low organic visibility, ineffective SEO spend, poor conversion tracking
Background
The client previously worked with a large SEO agency but saw little evidence of proactive strategy or measurable growth. Despite ongoing spend, organic rankings remained stagnant, few new pages were created, and Google Ads campaigns produced minimal tracked conversions.
Strategy
We began by re-engineering the website structure to align with search intent and service demand. This included rebuilding page hierarchy, expanding topical and service-area coverage, and deploying a substantial body of new content designed to establish long-term search visibility. In parallel, we prepared the site for conversion-focused paid advertising by implementing accurate tracking and improving on-site conversion pathways.
Results (Month-over-Month)
Organic impressions increased steadily, indicating expanded visibility across a broader set of search queries
The site moved from effectively no rankings to an average search position of ~26
Search presence expanded from near-zero to consistent page-two/page-three visibility
Google began testing the site for a wider range of relevant queries
While traffic growth was intentionally gradual, these indicators reflect foundational SEO progress and increasing trust from Google.
Ongoing Work
We are currently deploying A/B-tested Google Ads campaigns with a target minimum of 10 leads per month
Continuing conversion optimization and re-engineering the site to be more conversion friendly
Carefully tracking and reporting results as rankings mature
Transparent metrics. Real growth. Zero fluff.
What to Look For in a Winning SEO Campaign
We measure success by conversions, not impressions. That’s what separates our agency from “big box” SEO firms.
Month-over-month organic growth within 90 days
Sharp rise in local keyword visibility
Consistent inbound leads without heavy ad spend
Improved map pack ranking and review volume
Each of these outcomes is the result of handcrafted, Idaho-based SEO strategy—no outsourcing, no cookie-cutter templates.
Not only did she handle the technical side of things with expertise and efficiency, she also took the time to listen, understand our needs, and deliver exactly what we were hoping for—without the runaround or excuses.
Our results speak louder than our headlines.
Every Case Study Tells a Story
Learn how a clear SEO roadmap transformed these businesses into search leaders in their industries.
Explore the case studies above, then book your own discovery call. We’ll show you exactly what’s possible—and what it will take to get there.
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Most over promise and under deliver. Jordan make(s) it clear what to expect and holds herself accountable.